Bata Group CEO Alexis Nasard Speaks Exclusively to CNN Africa

Bata Worldwide CEO Alexis Nasard spoke exclusively to CNN Africa’s Eleni Giokos on the growth that Bata expects to make in Africa. Nasard, who visited South Africa in April 2016 is optimistic on the growth potential that Africa presents to Bata.

“The underdevelopment of the footwear category in Africa presents a case for Bata to consider, a must play arena for future growth,” says Alexis Nasard.  “Currently, Africa contributes less than 10% of Bata’s total sales and we are looking at increasing that to a higher number of at least 15%. By investing in the right fundamentals such as resources, people, product collections and manufacturing, Bata are positive that the higher margin can be achieved.”

To hear more about Bata’s impact in Africa and on what consumers can expect in the near future, the CNN Marketplace Africa interview featuring Alexis Nasard can be viewed here.

For more on Bata Africa – visit their Facebook page by clicking here.

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