Bata Young Designers Awards 2017

Prague, 24 April 2017 – The best designs by young Czech designers from the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague yesterday were awarded prizes by the BATA YOUNG DESIGNERS CHALLENGE 2017 jury. The winner of the competition in the Women’s Footwear category was Linda Zabilková with her “Change It!” design, and in the category of Men’s Footwear category it was Adam Kost with his “Straight Black” design. The prizes at the ceremonial evening at the La Fabrika cultural centre in Prague’s Holesovice were handed over by the leading Czech cellist Terezie Kovalová and Alberto Del Biondi himself, a world-famous Italian designer who has long been working with Bata Global. The awards ceremony was also attended by significant personalities of cultural and social life – Doc. Libena Rochova, Head of the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague, and Tonya Graves, Ambassador of the new Brand Manifesto “Me&Comfortable With It”. There were also representatives of the company – Alexis Nasard, Thomas Archer Bata, Thomas George Bata and Christopher Kirk.

Bata has long been focusing on working with young talented designers, trying to provide them with the opportunity to succeed on a global scale. A total of 18 students from of the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague, led by Doc. Libena Rochova, participated in this year’s first year of the competition. Her semestral student project called “Spirit of Style” became a great opportunity to participate in this competition. The winners of the competition will be able to implement their designs in cooperation with Bata. One men’s pair and one women’s pair of shoes will then be manufactured and sold in a limited edition in the biggest Bata shops around the world.

“We are excited about working with Libena and her students. The project was great fun, and the designers enjoyed designing and then working in the factory. If this support helps them once in their future career, our team will feel immensely proud,” says Thomas Archer Bata, Chief Marketing Officer Global Bata.

“In 2017, on the occasion of the first Bata Fashion Weekend, we launched a competition of young designers, where groups of talented students from the Academy of Arts, Architecture and Design in Prague introduced and presented their original projects. The finalists of the competition then manufactured samples of their shoes with their own hands in our factory in the Czech Republic,” adds Jana Barbati Chadová, Marketing Manager Global Bata.

The jury members of this year’s first year of BATA YOUNG DESIGN CHALLENGE 2017 were Thomas Archer Bata, the company founder Tomas Bata’s great-grandson, Marcos Canovas, Brand Manager Global Bata, Jana Barbati Chadová, Marketing Manager Global Bata, František Belicek, Director of the Bata factory in the Czech Republic, Doc. Libena Rochova, Head of the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague, and other members of the Bata Global team. In its decision making, the jury focused not only on creativity, originality and innovative approach, but also on the feasibility of the designs and their sales appeal.

WOMEN’S FOOTWEAR CATEGORY WINNER

Linda Zabilkova

1st year of the follow-up master’s programme of the Fashion and Footwear Design Studio, Academy of Arts, Architecture and Design in Prague

Design: “Change It!”

The idea of this project builds on the Personal Coat project, where Linda created a coat for the actress Ana Geislerová. The coat was inspired by men’s elements, grandfather’s coats, old classic cuts and silhouettes. Linda finds this theme appealing and was also inspired by men’s elements, men’s elegant oxford shoes and their shaping when designing the shoes.

The most interesting element of the shoes is the use of magnets, which are part of both the shoes and decorations. The wearer chooses the decoration and the place on the shoe where they want to place it. This changes the overall look of the shoe. Moreover, the ornaments can be changed according to the wearer’s mood or opportunity. Of course, the ornaments don’t have to be used, and you can only wear the elegant and comfortable shoes. This design gives space for creativity, variability and the wearer’s individual attitude. In manufacturing the ornaments, much of the excess materials and overflows is also used that would otherwise be wasted.

MEN’S FOOTWEAR CATEGORY WINNER

Adam Kost

2nd year of the bachelor’s programme of the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague

Design: “Straight Black”

When designing the “Straight Black” shoes, Adam Kost was inspired by the structural line of architecture, incorporating its image in the black lacing. He created footwear that is suitable for the city life of both men and women. The contrasting orange lining and the striped sole only highlight the details that point to a harmonious whole.

Doc. Libena Rochova, Head of the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague

The clothing designer Liběna Rochová has devoted herself to clothing production in its full range of the current possible application. She has won many awards and nominations since the 1980s, when she entered the Czech fashion scene. Her last success is the Grand Designer 2015 award and the Fashion Designer of the Year award in the Czech Grand Design competition. Using the form of shows and exhibitions, she has presented her work both at home and abroad countless times.

Since 2008, she has been Head of the Fashion and Footwear Design Studio of the Academy of Arts, Architecture and Design in Prague, which has gained fame not only in the Czech Republic but also abroad (the Studio regularly presents its work in the world’s fashion centres such as Tokyo, London and New York). Under her leadership, a number of prominent young designers have graduated and have been able to succeed not only in the Czech Republic but also internationally.

Twice a year, she presents her limited collections under her own brand. Her approach to clothing design is mainly illustrated by her thematic collections; once a year, she creates inspirational collections open more to fashion art in which she best develops her creative approaches to clothing. This has been manifested, for example, by the Tribute to Glass, StainSoulSeal and the Clothing Scores collection.

Her models are always complemented with the shoes she designs. He works with the AJETO glass company, where she produces her jewellery and objects.

ABOUT BATA

SERVING ONE MILLION CUSTOMERS EACH DAY

Bata has been infuencing trends and dressing your feet with elegance and character for 120 years throughout the world. Since its founding by Thomas Bata in 1894, the company has been the forefront of innovation, not only in the production and design of news styles, but in the creation of business models that permit a quick response to rapidly changing markets. Today, Bata offers you a vision of style and fashion to reflect your own image, created for you as well as with you. A vision to be shared.

ABOUT THE ACADEMY OF ARTS, ARCHITECTURE AND DESIGN IN PRAGUE

The Academy of Arts, Architecture and Design in Prague was founded in 1885. Throughout its existence, it has been one of the best educational institutions in the country. This is evidenced by many successful graduates who are among respected professionals with prestige beyond the borders of the Czech Republic. The school is divided into Departments of Architecture, Design, Fine Arts, Applied Arts, Graphics, and Theory and History of Art. Based on their specialization, the individual Departments are further divided into Studios, led by recognized personalities of the Czech art scene. Twice a year, the school is open to the public, presenting its students’ work (“Artsemestr”). Every year, it organizes more than 15 exhibition events, half of which abroad. As the only Eastern European school, the Academy of Arts, Architecture and Design in Prague is included in the indexes of prestigious European and world art schools.

INFORMATION ABOUT THE FASHION AND FOOTWEAR DESIGN STUDIO

The main idea of the new concept of the Studio is focused on the creative concept of the clothing form. This concept also includes footwear and accessory work. This main path, i.e. concentration on creative thinking, should finally have the form of a unique creation that transforms the former kind of clothing, footwear and accessories into a form of fine arts.

Both the freedom and search character aim to discover their own resources, with an emphasis on the student’s personality. This idea of supporting the student’s personality and creative development is one of the central ideas of the Studio.

In addition to this creative search with an overlap to “fashion art” or “fashion at the edge”, the student is led to the ability to transfer this free creation into a commercially defined ready-to-wear form, including preparation for the “real world” of both the Czech and global clothing industry. The student is taught how to create a brand and how to manage a company. One of the principles is the path to excellent craftsmanship, both in tailoring and haute-couture, i.e. craft-intensive work. It is necessary to acquire knowledge including current modern technology in materials or processing.

The collections by the Fashion and Footwear Design Studio students are regularly presented in the world’s fashion centres such as New York, London and Tokyo. Their success is also evidenced by many awards, both on the Czech scene and abroad.

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