THE YOUNGEST BOARD OF DIRECTOR’S – Introducing BATA’S Youth Board of Directors
The world’s leading footwear brand, BATA, kicked off their youngest “board of directors” meeting this July. The youth board aged between 8 and 16 years of age meet in various regions (Durban, Cape Town and Johannesburg) for their inaugural meeting. Lead by qualified facilitator, CEO and founder of Dreambuilders Patrick Coetzee the board members were kept well entertained and engaged. The day was fun packed for these youth and allowed the Bata marketing team to understand some insights, trends from these youth. They were also given an opportunity to conceptualise key elements for the brand. The day was also clearly monitored by child educational psychologist Steven Mack.